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The role of social media elements in driving co-creation and engagement

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

Exploring the effect of social media marketing on consumer-brand engagement

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

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